THE IMPORTANCE OF EXPORTING IN GLOBALIZED WORLD
Every morning, in a daily language, we have a word that is always out of date in the pages of newspapers: "GLOBAL WORLD"
Christopher Columbus did not only discover a new continent when he reached America. At the same time, he discovered a new market. Because every discovery, every accessible person, every country actually comes to the meaning of a new market in trade.
In the past people used to produce for themselves. The aim was to meet needs, to feed your wife and to cover your head. Over time, people have begun to trade goods and services that they produce and supply them from more different products by producing more of the same goods or services. When the Lydians find the means of exchange called money, the trade is completely different. Now everybody has begun to buy what they want with the money they have made by selling what they have produced, producing more and producing more of their needs, selling more necessities and purchasing better products with better products.
More and more, our close customers are nowhere to be found, and it was imperative to find new customers in order to sell more of what we produce. As technology has developed, the amount of products produced as the industry grows has begun to overtake consumption in some sectors. Each company had to cut costs and produce profit margins at minimum levels by producing more to sell their products more comfortably. Now the goal is not to meet the demand, but to try to find the demand we produce.
It was essential to find new markets at this point. Since the new market has come to mean new customers for us, the more companies can reach the market, the more successful they are.
Businesses that have closed themselves to the world and have not exerted effort to reach out of their borders have been left with the danger of diminishing from day to day. In order to be able to survive, each firm must first recognize the export clause, then understand it and finally realize it.
Export is a welcome word to the ears, everyone should do it. He must export for his own business, and he must apply it to bring foreign exchange to his country as a patriotic enterprise.
EXPORT means finding new customers. A company that starts to export can find new potential customers in addition to its existing customers. Its products may have the potential to sell 6 billion potential customers instead of 77 million potential customers surrounded by borders. The company, which produces a good quality product in Turkey, may have the chance to earn higher profits by selling goods to the higher European countries and the United States.
EXPORT reduces the dependence on the local market. We all know that putting the eggs in the same basket is as dangerous and dangerous as even our elementary school teachers tell us. If the eggs are carried in different baskets, even if one of the baskets falls, we have a chance to have a solid egg. If we sell in a single country, it will negatively affect any economic or even political crisis in this country. A national firm that does not sell products abroad may have difficulty in surviving due to the student's fall in any economic crisis that may occur in Turkey. The slowdown or decline in either of these two points will threaten the future of operating directly, as businesses are able to survive by providing cash flows and sales. Not only economic, but any political or social crisis will also pose a risk for the future of the business. Since a foreigner working in a foreign country is in separate baskets, a demand contraction in any of the countries it sells will affect the limited amount of business and will have a chance to plan for the business future according to this falling student.
Exporters in the 2001 crisis received more than twice as many orders from ready-made export customers as new customers found due to increasing foreign exchange rates. Only 57% of the companies that sell nationally have come to the point of closing and bankruptcy.
EXPORT increases our competitive power. The competitiveness of companies that have met with exports caught international standards in a short time. The companies that have met new customers have started to produce better quality products by bringing their standards to the international level without being aware of the demands coming from abroad and the sales graphs of the domestic market have increased due to these increasing standards and this has increased the profit margins by providing more production.
EXPORT means lower costs and more to gain through more production. Firms that have gotten acquainted with exports make more profits by calculating their fixed costs by increasing production capacities to respond to increasing student demand. As we all know, doubling is not costing twice as much, so you can see the cost per product